Although in-car connectivity appears to be on the rise, a new study revealed that most drivers prefer to listen to the old fashioned AM/FM radio while on the road.
The study was conducted by the market research firm Ipsos in an effort to determine what audio options drivers prefer. Over 1,000 drivers over the age of 18 were asked to select all the audio options they listen to in the car. After looking at the responses, researchers uncovered:
Thomas Spinelli, vice president of Ipsos MediaCT, said it’s clear that “in spite of consumers’ love of apps and new digital products, they have a great attachment to their AM/FM radio and an overwhelming desire to keep its operation and function as it is. The in-car AM/FM radio is still a universally known audio platform and its ease of use, convenience, features and familiarity continue to make it a top consumer choice for in-car audio.”
This study might not be music to Hyundai’s ears, as they recently announced that they plan to phase out CD players in favor of infotainment systems that rely on smartphones and bluetooth connectivity.
Related source: Radio World
Remember last week when we shared a story about driverless cars and how they’ll be more popular in 10-20 years? Well a new study says we might want to pump the brakes on driverless cars, as they’ll consume more energy than current transportation methods. Many auto experts believe that autonomous cars could help decrease fuel […]
Everyone knows how to determine if their car is running low on gas, but how can you tell if your tires are running low on air? Tire pressure is often overlooked, but proper inflation is key to extending the life of your vehicle and your tires. In fact, not only will properly inflated tires extend […]
Ahh, the sound of innovation. The McLaren automobile company recently announced that they are developing a new windshield void of windshield wipers that clears dirt and debris with the help of high frequency sound waves. McLaren chief designer Frank Stephenson said the company got the idea by studying the use of high frequency sound waves […]