HOURS MAP

AM/FM Radio Preferred Listening Option For Most Drivers

Although in-car connectivity appears to be on the rise, a new study revealed that most drivers prefer to listen to the old fashioned AM/FM radio while on the road.

The study was conducted by the market research firm Ipsos in an effort to determine what audio options drivers prefer. Over 1,000 drivers over the age of 18 were asked to select all the audio options they listen to in the car. After looking at the responses, researchers uncovered:

  • 99 percent of people are comfortable with their current car’s audio set up.
  • More than 90 percent of respondents said they prefer physical buttons and controls built into the dashboard compared to an app on the car’s interface.
  • 84 percent of drivers said they listen to the radio in the car.
  • 64 percent of drivers said they listen to CD players.
  • 22 percent preferred Sirius/XM radio, 18 percent listened to Pandora radio, eight percent listened to iHeartRadio, seven percent listened to iHeartRadio and seven percent listened to Spotify.

Car Repair

Thomas Spinelli, vice president of Ipsos MediaCT, said it’s clear that “in spite of consumers’ love of apps and new digital products, they have a great attachment to their AM/FM radio and an overwhelming desire to keep its operation and function as it is. The in-car AM/FM radio is still a universally known audio platform ­ and its ease of use, convenience, features and familiarity continue to make it a top consumer choice for in-car audio.”

This study might not be music to Hyundai’s ears, as they recently announced that they plan to phase out CD players in favor of infotainment systems that rely on smartphones and bluetooth connectivity.

Related source: Radio World


  • Auto Industry Sets Recall Record
    Jun 26, 2014

    With Monday’s announcement that auto retailers planned to recall roughly three million vehicles due to airbag issues, the auto industry has set the record for the number of recalls in a year, and we’re not even to July. According to the most recent announcement, the car companies BMW, Chrysler, Ford, Honda, Mazda and Nissan will […]

  • Should I Warm Up My Car When It’s Cold Out?
    Dec 4, 2013

    The temperatures are slated to drop significantly over the next few days, but that doesn’t mean everyone can just curl up with a blanket until spring returns. People still have to get to work or the grocery store, and many times they’ll start their car and let it run for a few minutes before driving […]

  • Daylight Savings Time and Car Accidents
    Nov 4, 2014

    You probably enjoyed getting an extra hour of sleep this weekend, but it can take your body clock a while to get back in its natural rhythm, which can prove dangerous on the roads. After analyzing traffic accident data, researchers at Texas A&M University found there to be a 7 percent increase in traffic accidents […]