HOURS MAP

AM/FM Radio Preferred Listening Option For Most Drivers

Although in-car connectivity appears to be on the rise, a new study revealed that most drivers prefer to listen to the old fashioned AM/FM radio while on the road.

The study was conducted by the market research firm Ipsos in an effort to determine what audio options drivers prefer. Over 1,000 drivers over the age of 18 were asked to select all the audio options they listen to in the car. After looking at the responses, researchers uncovered:

  • 99 percent of people are comfortable with their current car’s audio set up.
  • More than 90 percent of respondents said they prefer physical buttons and controls built into the dashboard compared to an app on the car’s interface.
  • 84 percent of drivers said they listen to the radio in the car.
  • 64 percent of drivers said they listen to CD players.
  • 22 percent preferred Sirius/XM radio, 18 percent listened to Pandora radio, eight percent listened to iHeartRadio, seven percent listened to iHeartRadio and seven percent listened to Spotify.

Car Repair

Thomas Spinelli, vice president of Ipsos MediaCT, said it’s clear that “in spite of consumers’ love of apps and new digital products, they have a great attachment to their AM/FM radio and an overwhelming desire to keep its operation and function as it is. The in-car AM/FM radio is still a universally known audio platform ­ and its ease of use, convenience, features and familiarity continue to make it a top consumer choice for in-car audio.”

This study might not be music to Hyundai’s ears, as they recently announced that they plan to phase out CD players in favor of infotainment systems that rely on smartphones and bluetooth connectivity.

Related source: Radio World

Filed Under: Blog Tagged With: Car Study Car Audio Study Car Radio Study Radio Study What Do People Listen To In The Car
  • The Surprising Downside of Driverless Cars
    Mar 18, 2015

    Remember last week when we shared a story about driverless cars and how they’ll be more popular in 10-20 years? Well a new study says we might want to pump the brakes on driverless cars, as they’ll consume more energy than current transportation methods. Many auto experts believe that autonomous cars could help decrease fuel […]

  • How Often Should I Check my Tire Pressure?
    Jun 20, 2013

    Everyone knows how to determine if their car is running low on gas, but how can you tell if your tires are running low on air? Tire pressure is often overlooked, but proper inflation is key to extending the life of your vehicle and your tires. In fact, not only will properly inflated tires extend […]

  • McLaren Replacing Windshield Wipers With Sound Waves
    Dec 18, 2013

    Ahh, the sound of innovation. The McLaren automobile company recently announced that they are developing a new windshield void of windshield wipers that clears dirt and debris with the help of high frequency sound waves. McLaren chief designer Frank Stephenson said the company got the idea by studying the use of high frequency sound waves […]